Illustration of Luci

About me

Call me Luci, Lulubelle, Lucia.

Hi, my name is Luci. I have dark hair (always varying on the short side) and  sometimes trade my glasses in for contacts. I’m a sucker for all things matchy-matchy and the colour green - because plants 🌿 I am clumsy, yet steady handed with a paintbrush. Drawing makes me happy - design gives me purpose.

My mother always had a remedy for boredom - art. It was simple, you could either help around the house or keep yourself busy with a blank piece of paper. I always chose the latter, sorry mom.

I now enjoy translating information into visual languages and systems that aid understanding and support contextual conversations. Finding shape and form to represent brands, processes, ideas and messages brings focus to my creativity.

Work experience

Places I call home


Service Design Lead
Jun 2017 - present
The Spanish Coalition

The Spanish Coalition

Art director
Jun 2016 - May 2017


Communication designer
Dec 2013 - Jun 2016
Luci Badenhorst

Luci Badenhorst

Freelance creative
since 1991

EDUCATION and training

Where it all began

Information Design

BA Information Design

The University of Pretoria
Jan 2010 - Nov 2013

Modules: Information Design (Practical), Imaging and Visualisation (Practical), Visual Communication, History of Art, Consumer Behaviour and Services, Marketing Management.