Branding exploration

Catherine Grainger Architects

Catherine Grainger heads up a group of Johannesburg-based architects and designers, who listen hard and design thoughtful, contextual buildings for the real world. CGA designs around people and specialise in residential, educational & bespoke commercial spaces.

CGA needed a brand that was warm and approachable, professional and clear, and flexible enough to match the tailored experiences they offer.

Taking a walk around the block

I love a good detour, taking the scenic route and giving oneself time to enjoy and engage with the experience. Playful association and free-flowing thoughts dominate the start of my design process. I imagined monograms (which ended up being to singular), golden threads (too niche) and abstract symbolism (too complex) before arriving at the final logo. Below are a few honorable mentions:

CGA logo option 1
CGA logo option 2
CGA logo option 3

Guided by Catherine's vision and the brand's need to establish itself in a residential and commercial context, we played a game of synthesis and reduction to arrive at a simply stated and refined logo.

Architecture
Building
New email
TO

hello@lucibadenhorst.com

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SUBJECT

Design Concept Pack

Arial

11

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Providing peace of mind in the process

CGA are able to provide professional services and support in any stage of the development process. By transparently communicating the offering the brand is able to comfort and reassure the client of architectural processes and important considerations that are at play when designing a physical space.

The vision

Concept design

1
2
The paperwork

Design and approval

3
The costs

Tender

4.1
4.2
The build

Construction

5
6

*Architectural projects follow the SACAP (South African Council for the Architectural Profession) Work Stages 1 - 6, which takes a project from inception to completion on site.

VAT

Disbursements

Contingencies

Professional fees

Building costs

Getting social and sharing content

CGA instagram postKid playing with crayon
Project credits

Thank you Catherine for your vision and honesty. It is a pleasure to work with someone who understands and supports the creative process. I'm thrilled with the results!

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