Liquorama is Botswana’s leading liquor retailer with 48 locations around the country. They approached The Spanish Coalition to refresh their brand and create an identity that expresses their spirit of celebration. Without veering too far from their existing logo layout (a monogram), we introduced a more vibrant hue of red and updated the lettermark for a more contemporary look and feel. Plus, as part of their rebrand we developed their tagline, 'For the good times' further embodying their celebratory spirit.
Liquorama opened an online store in order to deliver the celebratory spirit straight to Botswanans' doors. Offering great value and a wide range of products, the online store keeps the juices flowing, with promotions and specials to boot.
This work was done during the lovely year I got to spend with the team at The Spanish Coalition. Thanks for pushing my skills and making me feel more comfortable with my creativity and the process.
